Gabriela Salinas has a unique professional profile, with deep understanding of strategic, accounting, financial and marketing issues, which has earned her a reputation as one of the world’s leading experts in the field of brand management and valuation.
As Global Brand Manager at Deloitte Touche Tohmatsu Limited, she advises internal clients on brand strategy and valuation related issues.
She has a broad international experience, having worked in New York, Buenos Aires, Singapore, London and Madrid for clients such as Bank of America, Repsol, YPF, Telefónica, Terra Networks, Bausch & Lomb, Johnson & Johnson, Roca, GM, Great Eastern Life and other international companies on projects that have required a broad range of strategic solutions including brand positioning, brand engagement, brand architecture and brand measurement.
As she enjoys the academic work, she lectures on Brand Valuation, Management and Strategy at several business schools in Europe and Latin America.
Gabriela has written numerous academic articles and papers that have been published in the USA, UK, Argentina, Spain and Portugal’s leading marketing publications such as Marketing Science Institute, Journal of Brand Management, Harvard Deusto Business Review, World Trademark Review, Brandchannel, Marketeer and Infobrand.